• The introduction of AutoCAD was a simply a change in reprographic process.
• As commonly practiced, BIM is not fundamentally different than drawing with a pencil.
• Real BIM is a shift from “drawing buildings” to “drawing is building”.
• Real BIM is a tool of building production, not a tool of drawing production.
• Ambitious architects and contractors know that the business of construction is a mechanism for risk / reward allocation, so they never ask: “how little can we do?”

Read the full article from which this manifesto was extracted.

And by the way…..a reminder of where manifestos can take us…..